Why This Rare Blush Shade Belongs in Your Makeup Collection
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Emma Aerin BeckerThu, April 30, 2026 at 6:54 PM UTC
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Purple Blush Is the Secret to a Lifted Flushlaunchmetrics.com/spotlight
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If your TikTok For You page looks anything like mine, then you’ve likely watched a beauty guru or two perfectly match their foundation to their skin tone by adding a couple of dots of purple blush. What looks like a real-life magic trick is actually a simple color-correcting hack popularized by influencer and makeup artist Rose Siard, who ignited the trend with her viral video back in January.
After chatting with the creator over Zoom, she explained that she’s always loved applying color theory in her 20 years as a professional makeup artist. “I’ve always made purple with blue and red mixing pigments,” she says, “but I’ve been using the Rare Beauty blush in the shade Spirited for the past two years, which is what went viral.” Rather than traditional color correcting, where you tediously add shades of blue, red, or yellow into your foundation until it matches, Siard makes the math simple: “Purple neutralizes yellow,” so if a complexion product isn’t quite right, try adding a dot or two of purple blush.
Purple blushes are also a staple product in professional makeup collections for being, well, blush. “Purple blush is one of the most unique and transformative shades you can use,” says celebrity makeup artist Melissa Hurkman. “It has the ability to brighten, lift, and add dimension to the face in a way that traditional pinks and peaches don’t—it feels fresh, unexpected, and elevated.” The vibrant shade also enhances the natural tones already present in the skin, especially in deeper complexions, making the skin look “richer and more alive, rather than just flushed.”
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Preview Our Picks for the Best Purple Blushes in 2026 -
Best Overall: Rare Beauty Soft Pinch Liquid Blush
Best True Purple: Fenty Beauty Cheeks Out Cream Blush in Drama Cla$$$
Best Powder: Nars Powder Blush in Hunger
Best Duo: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo in She’s Wanted
Best Balm: Tower 28 Luminous Tinted Balm in Party Hour
Whether you’re looking for a liquid formula to mix into your foundation or prefer a powder to swipe on for a dimensional glow, we’ve got you covered. Below, find the seven best purple blushes on the market for every finish and multi-use purpose, according to Siard, Hurkman, and ELLE editors.
Meet the Experts -
Melissa Hurkman is a celebrity makeup artist based in Los Angeles
Rose Siard is a makeup artist, influencer, and the founder of Rose and Ben Beauty
Why Trust ELLE Beauty
As a leading publisher of fashion, lifestyle, and beauty content, ELLE.com is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items.
How We Tested
For this piece, Emma Aerin Becker spoke to professional makeup artists to find the best purple blushes on the market. She also tested them out and combed through reviews for top-rated products, assessing each one based on features and customer evaluations.
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